Tourism/travel
Distribute a tourist guide for the mobile phone at the first point of contact with the visitor maybe even as early as at the booking stage of the journey either through Bluetooth® or WAP download. Or the user could download the tourist guide application at the Hotel. With creation of specific zones (locations) such as: Aiport, Hotel, Restaurants, Information points, then this makes it possible for you to update the content within the guide: Events, pictures from previous events, important changes or disruptions, special offers, latest news etc.

The integration of various Zones on locations also enables sending specific messages - either to emphasise specific events or send targeted messages based on location: offers from specifically nearby establishments and even within that specific time such as lunch time/happy hour/evening events to sending out important notices. The visitor receives information of value about the location, interesting tourist facts and helpful information, while at the same time receiving latest updates of relevance.


Content Distribution Channel
In shopping malls; posters, floor stickers or flatscreens informs the shopper that it is a Bluetooth® zone and how to receive latest offers, particpate in competition and download the Mall guide. The mobile application becomes the ultimate personal shopper guide.

The mobile application provides useful information: lay-out plan, opening hours, transportation information about the mall. But it also contains full details about various events occuring at the mall. The user receives information about what is available within food & drink and any special targeted offers. Should you have arrived just before lunch time, then the lunch offers would be displayed maybe even with specific discount coupons in the mailbox.

BlinkExplorer™ Competition Module adds the opportunity for the visitor to win something by turning their Bluetooth® on. A coupon is distributed to all handsets, where a certain number of winners are specified throughout the campaign. This provides the incentive for re-visits and can change less visited to zones to increase visitors numbers by having competition in specific areas of the mall.

The shopping guide could include a fully branding section on the retail shops within the mall and all the entertainment offerings. A mobile application that provides all the information right in your hand and every time you visit it is automatically updated with the latest information and latest discounts or messages gets sent through.


Conferences /Events /Festivals
Create your own Event Guide. At the entrance of an event and maybe at specific areas on location, it will be possible to download the Event Guide. Should it be a sports game/musical concert or even a conference, then having information about the specific event at hand can potentially be a must!

When at a concert, the information can include helpful information: map of location, transportation options after the concert, merchandise available and how to buy it etc. Biography's of the performer(s), information about the concert itself, releases available and specific promotions. At Music events, it can be a system that either follows the perfomer(s) on the tour or a permanent installation that always provides that service. Similar solutions are possible for sports events, providing the user with all the latest team information, providing scores of other teams in the league as updates and giving the user something additional to the experience itself as this can be shared with family and friends.

BlinkExplorer™ and the competition module provides further depth with distribution of for instance a sound sample of new single, a video clip of goal of the match or even picking a winner to receive a special prize at the event.


Mobile Brochure
The BlinkExplorer™ can contain a complete information structure, describing a product in detail. An example could be a car. The BlinkExplorer™ could contain offline pages about every detail of the car. This would allow the user to browse details about the product at any time, almost anywhere, free of charge.


Restaurants
Welcome your guests, and have get a notice that they have arrived. Offer information and entertainment for the children while they wait. Offer a loyalty to welcome them back. In cafes and discotheques dating applications (notification when a person matching set criteria show up) are also possible.


Public transport
Provide travel information, news and entertainment, to fill the idle minutes of busy travellers. Send out messages in case of delays. It is easy to sign up, and you can tailor the experience to fulfil the customers needs.


Museums
When visiting Museums, the user is informed that they offer of a truely "mobile" experience by turning on their mobile phones Bluetooth. Here a user can either download a Museum application with lay-out plan, exhibition details, additional information about pieces on displayed, cross promotions with other sites and for instance merchandise promotions.

BlinkExplorer™ even provides the possibility of location dependent information. Specific pieces at the museum that you would wish to provide more information about, like text about each piece, include a sound clip from the battlefield or maybe a short video of the production process of a piece. The user takes the information with them after leaving the Museum and can enjoy a 're-visit' by viewing files received or share the experience. Information provided adds another dimension to Museums and their exhibitions.